Name Change FAQ

Mostly to give us an excuse to reach out to our customers.

There are some other reasons too:

First, we wanted to add a new business partner. In doing so it was easier to create a new partnership under a new name.

Secondly, we wanted to get out from under the name confusion between “Aptus Computers” and “Aptus Hosting.” They have always been two separate companies however the common name lead people to believe that they were one.

Third, we wanted a new name to better reflect that we aren’t just a hosting company. We offer other services that are web/Internet related and the name “Burning Diode” gives us flexibility in our brand and services.
A diode is a basic electronic component that permits electrical current to flow only in one direction. Early diodes were vacuum tubes however modern diodes use tiny, precision grown silicon junctions.

Light Emitting Diodes (L.E.D.’s) emit visible light from the silicon junction when electrical current flows over it.
Originally the name was a digital metaphor for “burning the midnight oil.” Now it means that our service is so awesome that we set electronics on fire when our data passes through them! We still burn the midnight L.E.D. however we would rather our customers think about how awesome we are.
The same two guys, Bill and Matt that founded and operated Aptus Hosting are managing partners of Burning Diode however we have added Mike into the mix to help us keep the company pointed in the right direction. We didn’t sell out to some corporation or investment group so our personal commitment to our customers remains.
We have been working behind the scenes to improve both our technical service and our customer service. We want to make sure everyone is taken care of as promptly and personally as possible.
It will remain unchanged. We will not be offering any of the Aptus Hosting “legacy” plans for sale any more however we will not force any customers who are on those plans to change or discontinue their plan.
Yes! We are working on new hosting plans as well as more products and services that we feel will benefit our customers. As the new products and services roll out we will let our customers know so that they can decide if they want to take advantage of them or not.
We are more than happy to talk to you about your unique situation and explain the new plans and how they differ from the current plans. Ultimately only you can decide what the best course of action is.